OVERVIEW –
| What: An Instagram campaign to bring awareness to pediatric organ donation.
Why: We ALL donate life on a daily basis through our own talents, inspirations, and motivations. Thinking about death is hard. Thinking about it for our children is painful. I get that. I want us to celebrate what we can do today – how we share our lives through our talents to spread happiness, joy, and good deeds. My daughter Matilda received a life saving liver transplant at 6 weeks old. Her donor liver came from a two week old who had passed away and the mother – in what I imagine to be the worse moment of her life – chose to donate the gift of life. Hopefully none of us will ever be in that position, but thinking about it ahead of time could make all the difference. Join me to make waves, to bring hope to others, and to celebrate life. How: Use the hashtag #HowIDonateLife while sharing a talent that you use to donate life on a daily basis during the first week in April (National Donate Life Month). Tag or mention me (@cloudydaygray), so that people can find more information about pediatric organ donation, how they can get involved, and to learn more about Matilda’s story. I will have a direct link on my profile during April to a page with all this information, a short video, and a link to Donate Life. and/or My good friend Kersey from And We Play has offered to design Donate Life temporary tattoos and I would love to send some out to each of you. Take a photo of yourself, your child, or anyone else wearing the tattoo in support of pediatric organ donation throughout the month of April using the same #HowIDonateLife and tagging or mentioning me (@cloudydaygray). |
GOALS –
| With 80+ bloggers/influencers willing to participate, the reach is substantial. There are 1,900 children – just like Matilda – in the United States awaiting life saving transplants and I believe that those children have a better chance at surviving if we can all take a simple moment to think about pediatric organ donation. That might mean deciding how you feel about donating organs, thinking about someone like Matilda whose life was saved through organ donation, or learning more at www.donatelife.com. |
TIMING –
| Donate Life Month (April 2015). |
SAMPLE CONTENT –
| The following are not actual examples, just suggestions based on pictures from some of my favorite people. Other examples could include: donating clothing or toys, volunteering, donating blood, speaking at events, teaching, hospital craft packs, etc. | |
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